In this case, creators will be able to start a shopping livestream on their channel, then redirect their audience over to a brand’s channel for fans to keep watching. The company says its new two-person live shopping feature will roll out sometime later this year.Īnother upcoming option announced at Brandcast is something YouTube calls “live redirects.”
The brand-integrated shopping experience actually allows viewers to shop the products shown in the video by tapping on a built-in “view products” button that then brings up a list of items featured by the creators. In addition to leveraging creators to build an audience for a live shopping event, YouTube’s shopping livestreams platform also offers other tools specifically designed to drive sales. The addition could also make YouTube more competitive with Instagram, which launched the ability for creators to go live with up to three people last year.
#Youtube live trial#
This trial suggested YouTube had its eye on developing tools to better power joint livestreams - just as it’s now planning to introduce with its upcoming two-person live shopping streams. This feature arrives shortly after YouTube in March announced a pilot program called “Go Live Together,” a new mobile collaborative streaming feature that would enable creators to invite guests to their livestream with a link before going live together. This could effectively double the draw for the event, as each creator would bring their own fanbase to the stream. One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. The company touted its forthcoming tools as offering advertisers a better way to engage viewers and make connections with their audience.
#Youtube live tv#
At yesterday’s YouTube Brandcast event, where the company pitched itself to advertisers as a better place for their TV ad dollars, YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. Now, it’s furthering that investment with new features for live shopping experiences. This type of stream is commonly used for gaming, sporting events, concerts, and conferences.In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Quickly live stream from your computer using a webcam.Įncoders let you stream gameplay, overlays, and use hardware like preamps, mics, and cameras. To create a mobile live stream, you need to meet the requirements. Good for vlogging and quick updates from your phone or tablet. Choose the one that's best for what you're streaming.
There are three types of streams: mobile, webcam, and encoder. Once enabled, you can live stream instantly.
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